Vergangene Events 2010

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Thursday, 25 November 2010

Contents

Building a User Observatory: From ethnographic insights to effective recommendations

Valérie Bauwens, Swisscom


Venue: 18:30h, ETH-Zentrum, Tannenstrasse 3, CH-8092 Zurich

Building CLA E4

Lageplan

Grundriss des Geschosses


Abstract:

“It has been nine years since I last heard a statement like this: “Users’ opinions don’t matter. They don’t know what they want, anyway. Let’s just throw the technology on the market and check the reaction.” This is how Valérie started the article she just published in Interactions magazine (http://interactions.acm.org/content/?p=1407). This article will be the red thread of her talk on November 25th.
As User Researchers, we all face the same recurring challenge. We do not only have to establish and maintain our field of competence within a corporate environment, but also to continuously make sure that we are central interlocutors in main decision processes. Valérie would like to share with you her 9 years of experience of settling a User Observatory within Swisscom. She especially would like to take this opportunity to hear your experiences on how you made your user insights actionable and widely used within corporate environments. Looking forward to meeting you all.


About the speaker:

Valérie Bauwens is head of the Business User Observatory of Swisscom’s Research and Development (R&D) department. The Swisscom User Observatory is a group of about 15 social scientists working in R&D at Swisscom, the leading telecom operator in Switzerland. Its main goal is to understand the adoption processes and usage of TIME (telecom, information technology, media, entertainment) in order to identify future user behavior and anticipate potential new services. The main approach is ethnographic, interviewing and observing users in their homes, on the move, and at their workplaces. For the past nine years, Valérie has focused on building and establishing user research as a core center of competence within her department, which has led to the creation of what is known today as the Residential User Observatory. In 2008 she founded the Business User Observatory, leading and doing field research in large and small companies. She has 17 years of varied telecom experience, ranging from finance and business development to user research. Her original academic background is business administration, and she holds as well a university degree in psychology.


http://ch.linkedin.com/pub/valerie-bauwens/0/ba1/889


Thursday, 28 October 2010

Tell Me Where You’ve Lived, and I’ll Tell You What You Like: Adapting Interfaces to Cultural Preferences

Professor Abraham Bernstein, PhD
University of Zürich, Department of Informatics


Venue: 18:30h, ETH-Zentrum, Tannenstrasse 3, CH-8092 Zurich

Building CLA E4

Lageplan

Grundriss des Geschosses


Abstract:

Adapting user interfaces to cultural preferences has been shown to improve a user’s performance, but is oftentimes foregone because of its time-consuming and costly procedure. Moreover, it is usually limited to producing one uniform user interface (UI) for each nation disregarding the intangible nature of cultural backgrounds. To overcome these problems, we exemplify a new approach with our culturally adaptive web application MOCCA, which is able to map information in a cultural user model onto adaptation rules in order to create personalized UIs. Apart from introducing the adaptation flexibility of MOCCA, the paper describes a study with 30 participants in which we compared UI preferences to MOCCA’s automatically generated UIs. Results confirm that automatically predicting cultural UI preferences is possible, paving the way for low-cost cultural UI adaptations.


About the speaker:

Abraham Bernstein is a full professor of informatics at the University of Zurich, Switzerland. His current research focuses on various aspects of the semantic web, knowledge discovery, service discovery/matchmaking, and mobile/pervasive computing. His work is based on both social science (organizational psychology/sociology/economics) and technical (computer science, artificial intelligence) foundations. Mr. Bernstein is a Ph.D. from MIT and has a Diploma in Computer Science (comparable to a M.S.) from the Swiss Federal Institute in Zurich (ETH). He is the program chair of this year's ISWC and on the editorial board of the International Journal on Semantic Web and Information Systems, the Informatik Spektrum by Springer, Journal of the Association for Information Systems, and the newly approved ACM Transactions on Intelligent Interactive Systems.




Thursday, 26 August 2010

UPA2010 Highlights - Trends für die Zukunft

Venue: 18:30h, ETH-Zentrum, Tannenstrasse 3, CH-8092 Zurich

Building CLA E4

Lageplan

Grundriss des Geschosses


Abstract:

Highlights der UPA2010 vom 24. – 28. Mai in München

Während fünf Tagen trafen sich mehr als 750 Usability und UX Professionals in München zum Thema "Embracing Cultural Diversity – User Experience Design for the World".

Von der Konferenz berichten:

- Christian Hauri

- Urs Suter

- Christoph Kunz

- Köbi Marti

- Vera Brannen

- Marco Niedermann

- Christian Rohrer

- Philipp Liebrenz

- Sibylle Peuker

- Bernhard von Allmen


Anschliessend diskutieren wir die Trends für die Zukunft

- Was wird die Usability-Szene prägen?

- Wohin geht's in der Forschung?

- Welche Trends werden sich in der Praxis durchsetzen?


Präsentation "Express Usability"




Thursday, 24 June 2010

Das Interface im Raum - berührungslose Interaktion im Gesturespace - Vortrag und Führung

Kai Jauslin, Bachelor of Arts in Design ZFH & Dipl. Informatik-Ing. ETH


Anmeldung

Um die Führung besser zu planen, Anmeldung ist nötig: Per E-mail an aphilop(at)gmail.com


Venue: 18:30h, ETH-Zentrum, Tannenstrasse 3, CH-8092 Zurich

Building CLA E4

Lageplan

Grundriss des Geschosses


Abstract:

Der Gesturespace 2 ist eine interaktive Installation, welche aktuell an der ETH-Bibliothek ausgestellt ist. In einer Projektion werden hochauflösende Digitalisate von historischen Bildsammlungen und wertvollen Büchern präsentiert. Mit einfachen und berührungslosen Handgesten können die Besucher die Inhalte der Projektion präzis steuern. Ausser dem eigenen Körper werden keine weiteren Hilfsmittel benötigt. Durch die Möglichkeit des stufenlosen Vergrösserns von Bildern entsteht eine Auseinandersetzung mit dem virtuellen Exponat auf körperlicher Ebene im Raum.

Der Gesturespace wurde 2009 von Kai Jauslin als Abschlussarbeit im Studienbereich Interaction Design an der Zürcher Hochschule der Künste (ZHDK) entwickelt. Im Vortrag wird der Bereich der berührungslosen und gestischen Interaktion umrissen und anhand von Bildern und Videos der gestalterische Prozess erläutert, welcher zur aktuellen Installation geführt hat.

Als Abschluss der Präsentation wird der Gesturespace 2 vor Ort im ETH Hauptgebäude demonstriert und erläutert.

Hintergrund: durch die Verfügbarkeit neuer Technologien im Bereich des räumlichen Sehens - im Gesturespace wird eine 3D Time-of-Flight Infrarotkamera eingesetzt - ist sich das Umfeld der berührungslosen gestischen Interaktion momentan stark am Entwickeln (siehe auch Microsoft's Project Natal), mit dem Potential Einsatz in einer breiten Palette von Alltagsprodukten zu finden.


Bilder & Videos


Projektbeschreibung Gesturespace2 @ ETH-Bibliothek

Gesturespace 2 @ ETH-Bibliothek: Website Video

Gesturespace 1 @ ZHDK: Website Video


About the speaker:

Kai Jauslin interessiert sich für den Grenzbereich zwischen Gestaltung und Technik. Vor fast 10 Jahren hat er an der ETH Zürich als Informatikingenieur mit Nebenfach Ergonomie abgeschlossen. Er arbeitete danach zunächst in der Forschung als wissenschaftlicher Mitarbeiter im Bereich multimedialer Informationssysteme. Um die Gestaltung komplexer interaktiver Systeme besser zu verstehen, besuchte er ab 2004 den gestalterischen Vorkurs an der ZHDK und entschloss sich danach zu einem zweiten Vollzeitstudium im Bereich Interaction Design an der ZHDK. Dieses hat er letztes Jahr mit einem Bachelor of Arts in Industrial Design ZFH (with a specialization in Interaction Design) abgeschlossen.




Thursday, 27 May 2010

Kreativität – die Essenz der Innovation!

Dr. Michael Hartschen, BRAIN CONNECTION GMBH


Venue: 18:30h, ETH-Zentrum, Tannenstrasse 3, CH-8092 Zurich

Building CLA E4

Lageplan

Grundriss des Geschosses


Abstract:

Stets gefordert und doch nicht immer erreicht. Kreativität und Innovation soll zum Alltag gehören. Wie sieht aber die Realität aus? Auch mit kleinen Schritten und Hilfsmitteln lässt sich viel erreichen. Jedoch verlang auch dies den Willen und das Tun. Ein kleine Reise in die Welt der Möglichkeiten und Impulse für den Alltag.


About the speaker:

Dr. sc techn. ETH Michael Hartschen, Coach, Innovator, Querdenker und Unternehmer.

Geboren 1970 in Stuttgart (D), 1995 Dipl. Ing. Maschinenbau, 1999 Promotion am BWI an der ETH Zürich in Unternehmensführung, Innovations- & Technologie-Management.

Seit 1995 in nationalen und internationalen Projekten als Coach, Trainer und Moderator tätig.

1998 Gründung der BRAIN CONNECTION GmbH, 2010 Gründung der BRAIN CONNECTION Innovation & Trade GmbH.

Seit 2001 Dozent an der Hochschule für Technik Zürich, Trainer und Dozent für öffentliche und firmeninterne Seminare, Mitautor des Buches „Innovationsmanagement – die 6 Phasen von der Idee zur Umsetzung“.




Thursday, 25 March 2010

Designing User Experiences for the Future

Sibylle Peuker, Swisscom


Venue: 18:30h, ETH-Zentrum, Tannenstrasse 3, CH-8092 Zurich

Building CLA E4

Lageplan

Grundriss des Geschosses


Abstract:

How will we communicate and search for information in the (near) future? Sibylle Peuker from Swisscom will discuss new interaction technologies from a user experience point of view. Among others, she will give some hands-on demos of Augmented Reality, a new interaction paradigm: See the world through the camera (e.g. of your mobile phone) overlayed with the information you just need about your surroundings.

Based on the examples shown, she raises the questions like the following:

- Is there any use for doing user research for services that do not yet exist?
- How can we evaluate the user experience before launching a service if the service is only useful when many people use it?
- Is the good old usability test of any use in this case?

Sibylle has an opinion but not the final answer to those questions and is looking forward to discuss them with you.


About the speaker:

Sibylle is a Senior User Experience Consultant at Swisscom Strategy&Innovation. She is exploring new ways to design information and communication services using new interaction techniques like Augmented Reality or multi-touch. She is convinced that Augemented Reality is becoming one of the most important interaction paradigms on the mobile phone.

https://www.xing.com/profile/Sibylle_Peuker




Tuesday, 23 February 2010

One-day Tutorial/Workshop with Aaron Marcus: Cross-Cultural User-Experience Design

9.00 h - ca. 17.00 h

Venue: HSR Hochschule für Technik Rapperswil


Organisation

Swiss UPA
Fachgruppe Software-Ergnomics der SI
Swiss Chapter of the ACM SIGCHI
MAS Human Computer Interaction Design und HSR Hochschule für Technik Rapperswil


Abstract:

User interfaces for the Web (as well as desktop, mobile, and vehicle platforms) reach across culturally diverse user communities, sometimes within a single country/language group, and certainly across the globe. If user interfaces are to be usable, useful, and appealing to such a wide range of users, user-interface / user-experience developers must account for cultural aspects in globalizing/localizing products and services. In this tutorial, participants will learn practical principles and techniques that are immediately useful in terms of both analysis and design tasks. They will have an opportunity to put their understanding into practice through a series of pen-and-paper exercises.

This one-day tutorial has been presented worldwide since 1999. It is given as a workshop allowing participants to participate in hands-on pen-and-paper exercises that are very engaging: analyzing cultural differences of Websites and designing quickly a home page for a national, government healthcare Website for different countries/cultures.


Speaker: Aaron Marcus, President, AM+A

Mr. Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world's first graphic designer to be involved fulltime in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout application for the Picturephone (tm) at AT&T Bell Labs, programmed virtual reality spaces while a faculty member at Princeton University, and directed an international team of visual communicators as a Research Fellow at the East-West Center in Honolulu. In the early 1980s he was a Staff Scientist at Lawrence Berkeley Laboratory in Berkeley, founded AM+A, and began research as a Co-Principal Investigator of a project funded by the US Department of Defense's Advanced Research Projects Agency (DARPA). He was the keynote speaker for ACM/SIGGRAPH 1980, the organizer and chair of the opening plenary panel for ACM/SIGCHI 1999, and the closing keynote plenary speaker for UPA 2005, the Usability Professional's Association's annual conference.

In 1992, he received the National Computer Graphics Association's annual award for contributions to industry. In 2007, he was named an AIGA Fellow by the AIGA Cross-Cultural Design Center. In 2008, he was elected to ACM's CHI Academy. In 2009 he was awarded the Jo Warner Prize by the Business Forms Management Association for his lifetime contribution to forms systems/design profession.In 2009, the Usability Professionals Association awarded him a service award for his six years' of being the Editor-in-Chief of User Experience (UX). He is also Editor of Information Design Journal, and was a regular columnist of Interactions for five years. He is on the Editorial Boards of Visible Language, Universal Access Journal, and the International Journal of Human-Computer Interaction.

Mr. Marcus has written over 250 articles; written/co-written six books, including (with Ron Baecker) Human Factors and Typography for More Readable Programs (1990), Graphic Design for Electronic Documents and User Interfaces (1992), The Cross-GUI Handbook for Multiplatform User Interface Design (1994), and Mobile TV: Customizing Content and Experience; and contributed chapters/case studies to five handbooks of user-interface design, information appliances, and culture. Mr. Marcus focuses his attention on the Web and wireless communication, mobile devices, helping the industry to learn about good user-interface and information-visualization design, providing guidelines for globalization/localization, the challenges of "baby faces" (small displays for consumer information appliances) of ubiquitous devices, and cross-cultural communication. Mr. Marcus has published, lectured, tutored, and consulted internationally for more than 35 years and has been an invited keynote/plenary speaker at conferences internationally. He is a visionary thinker, designer, and writer, well-respected in international professional communities, with connections throughout the Web, user interface, human factors, graphic design, and publishing industries.

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